Condoms brand ONE has announced the launch of an HIV prevention campaign that features a coalition of visual artists, musicians, celebrities and public health agencies.

#LustforLife aims to help stop the spread of HIV/AIDS in America’s urban communities, where 70% of the 50,000 new HIV infections in the U.S. occur each year.

The campaign brought together 22 graffiti and street artists who created their works of art on full-sized STOP signs with designs promoting safer sex.


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